The Department of Labor (DOL) announced at an October 20 press conference that it and three non-profit employment-related groups have formed a partnership with the Facebook social networking site and launched a Facebook page designed to help job seekers find jobs.
The page, titled “ “Social Jobs Partnership,” may be accessed at http: facebook.com/socialjobs. It will link job seekers to information on job training and job openings in their geographical area. It also will help users to see how the skills they learned in their previous job can be used in a different line of work.
The partnership page also will link to the Facebook pages of the Labor Department and its partners—the National Association of State Workforce Agencies, the National Association of Colleges and Employers, and DirectEmployers, an employer association.
The partner organizations also plan to conduct research about the ways in which job seekers, college career centers, and workforce recruiters are using online social media sites.
“Landing on this page can help Americans land a good job,” Labor Secretary Hilda Solis told the audience. She said the partnership will work because “at DOL, we have the content,” but “at Facebook, they have the audience.” Currently, there are 132 million Facebook users in the United States, Solis said.
Marne Levine, Facebook’s vice president of global public policy, said the partnership’s Facebook page will be like a round-the-clock “free online job fair.” Even in times of high unemployment, some jobs remain unfilled for months because companies cannot find the right person to hire, Levine said, but Facebook can help because “we’re in the business of connecting” people with each other.
Facebook will try to drive people to the page by posting public service announcements publicizing it to users who log on to Facebook from regions with high unemployment, Levine added.
“This initiative is going to make the recruiting process easier and more efficient,” Bill Warren, executive director of the DirectEmployers Association, said. “The social web is changing the way employers search for talent.”
Employers’ use of Facebook to recruit employees has doubled since 2008, according to Marilyn Mackes, executive director of the National Association of Colleges and Employers. 10.24.2011